Typically when we think of home we tend to picture a house, one where our childhood was spent and developed. In retrospect, home is a personal feeling, a sanctuary of absolute comfort, rather than a physical place. Many factors can influence the comfortable feeling of home, e.g. family, friends, pets, surroundings, or even state of mind. As humans, we tend to relate abstract media to our lives such as: music, photography, television, and even advertisement. Advertisement is plastered into our lives and can be found anywhere, ranging from various topics transmitting information. Most advertisement is used to persuade a consumer to join an event, help a cause, or purchase a product. Usually advertisement place focus on the consumer’s point of view, which makes it easier for us to place ourselves in them. For example, video game commercials appeal to us because we can imagine being behind the wheel of the new sports car or dodging missiles in a government plane. How does this relate to home? Advertisements can take advantage on emotions in many different ways. Portrayed in this Nutella ad, a mother provides nourishment to her children which will create a nostalgic memory of a loving family that we can relate to our own.
A family of three enjoys a meal at the table; the image has a caption that reads: “Their day. Made by Mom”, which appeals to the feelings associated with home, i.e. the feeling of comfort we feel when we think about love, our passions, or where ever you feel most secure. These appeals are contained in techniques used by writers: ethos, pathos, and logos, or rhetorical appeals. The feelings and emotions associated with the image are called ethos. The advertisement expressed pathos visually, the family is smiling and thoroughly enjoying the meal, and also in text, the underlining caption describes the appeal and mentions the likability from kids. The caption underneath the advertisement reads: “My kids are always on the go. That's why at breakfast it's important to give them food that helps keep them going throughout their busy day- like Nutella. Kids love the delicious taste of Nutella. And I love that it's made from natural ingredients, contains no preservatives or artificial colour and is a source of Vitamin E. I feel good about making Nutella part of my kids' nutritious breakfast." The image also holds logical persuasion to draw the consumer, such as the lack of preservatives or artificial color, and is called logos. Nutella promotes that breakfast that is essential for a child’s busy day, and that they include Vitamin E. Creditably is usually related to the ethos part of argument in rhetoric appeals As a well established company in the United Kingdom and also Canada, is automatically served. Here in the U.S., alternatively, we trust their claims because it was apparently approved by the FDA to be sold in this country. Also, the ad makes the product appetizing to the consumer; as Americans we buy with our eyes when it comes to food. With this in mind, Nutella appeals to our taste buds, goals to pleasing our children, provides healthy nourishment, and instills that mothers, as portrayed in the image, also feeds their children Nutella.
In relation with the feeling of home this image is a great example of the feelings expressed when we are naturally at home. The advertisement clearly represents a well adjustment family with a bright morning spent at the table; a meal together is the epitome of family life, which is a big part of feeling at home. As we are surrounded with things that are familiar such as family or friends, we find comfort in them, and in ourselves.
No comments:
Post a Comment