Why Are We So Inclined To Buy?

Advertisements will use a plethora of techniques to motivate the sales of their products, e.g.: factual data, emotional ploys, and the influence of celebrities or alike peers.  In English, these techniques are used to amplify a point in an argument; the counterparts of the examples listed formerly are: logos, pathos, and ethos. Nutella's ad is a prime example of logos, pathos, and ethos. The caption at the bottom of the ad reads: " My kids are always on the go. That's why at breakfast it's important to give them food that helps keep them going throughout their busy day- like Nutella. Kids love the delicious taste of Nutella. And I love that it's made from natural ingredients, contains no preservatives or artificial colour and is a source of Vitamin E. I feel good about making Nutella part of my kids' nutritious breakfast." Nutella promotes that breakfast is essential for a child's busy day, and that they also include Vitamin E without artificial coloring or preservatives. This implies that children will have a healthy start in their day, which in turn makes the mother feel secure in feeding their children the breakfast spread. The picture visually expresses smiling faces enjoying the spread, advocating happiness. As a well established company in the United Kingdom, creditably is automatically served. Here in the U.S., alternatively, we trust their claims because it was apparently approved by the FDA to be sold in this country. Also, the ad makes the product appetizing to the consumer; as Americans we buy with our eyes when it comes to food.  With this in mind, Nutella appeals to our taste buds, goals to pleasing our children,  provides healthy nourishment, and instills that mothers, as portrayed in the image, also feeds their children Nutella.